By casting this spell, the cleric could transform a single feature of their body to match that of another being. They could confer upon themself the eyes of a beast, alter their hand to become a claw or talon, or make similar physical changes. These effects lasted for a matter of hours, depending on the power of the caster.
While the spell always worked if a cleric targeted themself, there was a chance it could fail if cast upon someone else.
Multiple castings of lure could be cast on the same individual. All of these effects could be removed by a single casting of dispel magic.